Cranmore News

Fairfield by Marriott - Now Open
LaFrance Hospitality employees

North Conway, NH | February 15th, 2023 – The 88-room Fairfield Inn & Suites by Marriott in North Conway, NH situated at the base of Cranmore Mountain Resort opened their doors to the public today. Located at 165 Skimobile Rd, North Conway, NH, the Fairfield by Marriott will operate as a Marriott franchise, managed by Lafrance Hospitality of Westport, MA.

“It is so wonderful to be part of the Cranmore Mountain history as someone who has a long relationship with the mountain,” said Richard Lafrance, owner of Lafrance Hospitality. “From learning to ski at an early age, to tubing with my great grandson, our family had spent countless hours on the mountain. Also being a spectator at the past Volvo tennis tournaments for many years and knowing our hotel is adjacent to where so much of the action took place is a continuous tribute to the Cranmore Mountain heritage.”

The Fairfield Inn & Suites by Marriott North Conway offers guests convenient access to skiing, tubing, mountain biking, hiking, and more at Cranmore Mountain Resort. Located at the base of the mountain, guests walk out of the hotel and are immediately welcomed by the natural beauty of Cranmore Mountain.

“We are so excited to welcome the Fairfield by Marriott and Lafrance Hospitality to Cranmore Mountain Resort. Cranmore now has a unique amenity at its base, a Marriott branded hotel with a great customer service reputation that truly fits in with our mountain landscape. The Lafrance family grew up skiing at Cranmore which makes it an extra special partnership and relationship,” commented Cranmore President & GM Ben Wilcox.

The hotel’s décor package is warm, timeless, forward-thinking, and inviting with simple nods back to the brand’s heritage. Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand’s roots.

The guestroom design is impactful, unique and addresses the functional needs of the Fairfield guest for a seamless experience. The room was designed with the modern traveler’s needs to stay productive on the road in mind without overcomplicating the guestroom. Each room features a modern lounge chair, serving as both functional and comfortable to either work or relax in. The artwork in the room takes center stage with the window treatment acting as a focal point, displaying photography taken at the Fairfield Farm. The material is sheer and allows light to pass through the photography, warming up the room and creating a comfortable environment. The guestrooms also feature an ergonomic workstation, a comfortable couch, refrigerator, coffeemaker, and microwave.

Additional hotel amenities include an indoor swimming pool, a fitness center, complimentary Wi-Fi, on-site lobby bar, an outdoor patio with multiple firepits and a hot tub, storage lockers for ski and hiking equipment, direct access to the North Conway Recreation Bike Path, and meeting space for private or corporate events. A complimentary hot breakfast, featuring oatmeal, scrambled eggs, sausage, make-your-own waffles, and other healthy items, such as fruit, yogurt, and whole grain cereals and breads is also available daily with every stay.

About Fairfield by Marriott

Fairfield by Marriott is designed to deliver a seamless stay through trusted service and warm, inviting spaces. In addition to complimentary Wi-Fi and hot breakfast, Fairfield offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With over 1,000 properties around the globe, Fairfield is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit For more information or reservations, visit, become a fan on Facebook or follow @FairfieldHotels on Twitter.

About Lafrance Hospitality

Headquartered in Westport, MA, Lafrance Hospitality is a multifaceted organization that owns and operates eighteen hotels throughout New England and Florida, six function facilities, five restaurants and a catering division. In addition, Lafrance Hospitality offers management and consulting services as well as distressed asset management. Their vision is to be the premier hospitality company by employing the very best people, trained and empowered, to deliver a quality product with sensational service to every guest, every time. Learn more at

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